Use video and images: Business messaging (unlike with a phone call) lets you send Multimedia Messaging Service (MMS) texts with pictures, emojis, GIFs, and videos.Elevate customer satisfaction: Customers will be happier when they get to use the channels they want and can achieve a faster resolution.With messaging, you can have several conversations simultaneously without hurting customer engagement or the customer experience. Handle more conversations: Businesses can only talk with one person on the phone at a time (effectively).Sometimes, they just have a question about sizing or even a product's color-answer quickly to seal the deal before they visit another site instead. Engage with them faster with instant messaging to provide a more positive experience. Provide real-time conversations: Customers don't want to wait days for a response-they often need help immediately. Engage with more customers: Businesses that offer more channels don't alienate customers with preferred messaging needs.Here are a few of the benefits you can expect from making this investment. Benefits of business messagingīusiness messaging benefits both you and customers-it's a win-win situation. They want to message on a built-in chatbox on a website about a product they're viewing or respond to a business text message campaign with questions. Modern-day consumers don't want to pick up the phone to get help. It doesn't force them to download additional applications to communicate with your business-it lets them use the native messaging apps they likely already love and know. It empowers customers to reach out to brands and brands to reach out to customers-the channels allow for back-and-forth, two-way conversations rather than messaging blasts, such as advertisements or bulk email sends.Įxamples of business messaging channels include:īusiness messaging meets your customers where they are comfortable. What is business messaging?īusiness messaging is the way brands initiate and respond to customers over various messaging channels. Below, we'll walk you through what business messaging is, the benefits, and examples of business messaging in practice-then, we'll show you how you can get started. Don't accept credit cards? Well, you've just likely cut off 84% of potential buyers.įortunately, upgrading your business messaging isn't too intensive (or expensive). It's the same as with other evolving business expectations. If calling your business is the only contact option, customers will take their business elsewhere. However, customers still want to talk to a human being-and they don't want to jump through hoops or bounce through a 5-minute dialog with a robot to get there.
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